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Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Description: xvii, 302 pages : illustrations (some col.) ; 24 cmISBN:
  • 9781118356852 (cloth)
Subject(s): Additional physical formats: Online version:: Predictive analyticsDDC classification:
  • 303.49 S571p 2013 23
LOC classification:
  • H61.4 .S54 2013
Contents:
Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Premier University Business Library 303.49 S571p 2013 1 Available 26626
Books Books Premier University Business Library 303.49 S571p 2013 2 Available 26627
Books Books Premier University Business Library 303.49 S571p 2013 3 Available 26628
Books Books Premier University Business Library 303.49 S571p 2013 4 Available 26629
Books Books Premier University Business Library 303.49 S571p 2013 5 Available 26630

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

BBA, MBA, EMBA.

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