| 000 | 01175pam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c1022 _d1022 |
||
| 001 | 1105382 | ||
| 003 | BD-ChPU | ||
| 005 | 20180211094735.0 | ||
| 008 | 930722s1994 ilua b 001 0 eng | ||
| 010 | _a93005995 | ||
| 020 | _a978-0073530031 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
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| 050 | 0 | 0 |
_aHF5821 _b.B62 1994 |
| 082 | 0 | 0 |
_a659.1 A681c 1994 _220 |
| 100 | 1 |
_aArens, William F. _92667 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. |
| 250 | _a5th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axxx, 573, [81] p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92168 |
|
| 500 | _aBovée's name appears first on previous editions. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aAdvertising. _92499 |
|
| 700 | 1 |
_aBovée, Courtland L. _92719 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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