000			00697nam a22002297a 4500
999			_c1263 _d1263
001			001570
003			BD-ChPU
005			20190710160254.0
008			120706t xxu||||| |||| 00| 0 eng d
020			_a8178660067
040			_aBD-ChPU _bENG _cBD-ChPU _dBD-ChPU
082			_222 _a658.802 K95m 2001
100			_aKumar, Niraj . _93191
245			_aMarketing communications : _bTheory & Practice / _cNiraj Kumar .
250			_a2nd rev. ed.
260			_aMumbai : _bHimalaya Publishing House . _c2001.
300			_a560 p. : _bill. ; _c24cm.
504			_aIncludes bibliographical references.
526			_aBBA , MBA , EMBA .
650			_aCommunication in marketing . _92173
942			_2ddc _cBK