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| 003 | BD-ChPU | ||
| 005 | 20160207123555.0 | ||
| 008 | 960213s1997 ilua b 001 0 eng | ||
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| 020 | _a0256187789 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
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_aHF5415.153 _b.C72 1997 |
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_a658.5/75 C899n 1997 _220 |
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- _93379 |
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| 245 | 1 | 0 |
_aNew products management / _cC. Merle Crawford. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin, _cc1997. |
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| 300 |
_axxix, 508 p. : _bill. ; _c25 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _92168 |
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| 504 | _aIncludes bibliographical references (p. 453-455) and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aNew products _xManagement. _93380 |
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| 830 |
_aThe Irwin series in marketing _92168 |
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