000 02388cas a2200565 a 4500
999 _c3299
_d3299
001 10870227
003 BD-ChPU
005 20190402123827.0
007 t|
008 900615c19909999mauar b 0 a0eng c
010 _asn 92028178
020 _a978-0256188349
022 0 _a1099-5579
_21
035 _a(OCoLC)ocm22638336
040 _aOPosmS
_beng
_cOPosmS
_dInU
_dNST
_dDLC
_dNSDP
_dCaQQL
_dOCoLC
_dDLC
_dNLGGC
_dOCoLC
_dTULIB
_dOCoLC
_dBD-ChPU
042 _apcc
_ansdp
050 0 0 _aHF5410
_b.A67
082 0 4 _a658.8/005 M123a 1993
_220
210 0 _aAppl. basic mark.
222 0 _aApplications in basic marketing
245 0 0 _aApplications in basic marketing :
_bClippings from the popular Business Press /
_cE.Jerome McCarthy and William D. Perreault.
250 _a1993-1994 ed.
260 _aHomewood, IL :
_bIrwin,
_cc1993
300 _aviii, 237 p. :
_billustrations ;
_c26 cm.
310 _aAnnual
362 0 _a1990-
500 _aPublished: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
500 _aEditors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
504 _aIncludes bibliographical references.
520 _a"Clippings from the popular business press."
526 _aBBA,MBA,EMBA
580 _aCompanion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
590 _aEarlier selection Decision based on 1990
590 _aTitle from title page.
650 0 _aMarketing
_vPeriodicals.
_97289
650 0 _aMarketing
_xManagement
_vPeriodicals.
_97290
650 4 _aMarketing
_xManagement
_vPeriodicals.
_97291
650 6 _aMarketing
_vPériodiques.
_97292
650 6 _aMarketing
_xCoupures de presse
_vPériodiques.
_97293
650 1 7 _aMarketing.
_2gtt
_91816
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_92268
700 1 _aPerreault, William D.
_92270
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tBasic marketing.
_97294
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).
_tEssentials of marketing.
_97295
776 0 8 _iOnline version:
_tApplications in basic marketing
_w(OCoLC)748988109
906 _a7
_bcbc
_cserials
_d2
_encip
_f19
_gn-oclcserc
942 _2ddc
_cBK