| 000 | 00960nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 693872 | ||
| 003 | BD-ChPU | ||
| 005 | 20161006105040.0 | ||
| 008 | 961113s1997 mauab b 000 0 eng | ||
| 010 | _a96076948 | ||
| 020 | _a978-0395785744 | ||
| 040 |
_aDLC _cDLC _bENG _dBD-ChPU |
||
| 050 | 0 | 0 |
_aHF5415 _b.P658 1997 |
| 082 | 0 | 0 |
_a658.8 P945m 2000 _221 |
| 100 | 1 |
_aPride, William M. _91815 |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1997. [Ist Indian ed. 2000] . |
||
| 300 |
_axxxii, 666 p. : _bcol. ill., col. maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aMarketing. _91816 |
|
| 700 | 1 |
_aFerrell, O. C. _91817 |
|
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c640 _d640 |
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