| 000 | 01553cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 13281063 | ||
| 003 | BD-ChPU | ||
| 005 | 20240403122539.0 | ||
| 008 | 030721s2004 nyu b 001 0 eng | ||
| 010 | _a 2003016234 | ||
| 020 | _a0789023113 (case : alk. paper) | ||
| 020 | _a0789023121 (soft : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1263 _b.F86 2004 |
| 082 | 0 | 0 |
_a658.8/3 R353f 2004 _222 |
| 245 | 0 | 0 |
_aFundamentals of business marketing research / _c[edited by] David A. Reid, Richard E. Plank. |
| 260 |
_aNew York : _bBest Business Books, _cc2004. |
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| 300 |
_axxiii, 283 pages ; _c22 cm. |
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| 440 | 4 | _aThe foundation series in business marketing | |
| 500 | _a"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aManagement | ||
| 650 | 0 |
_aIndustrial marketing _xResearch. |
|
| 650 | 0 |
_aMarketing research. _92156 |
|
| 700 | 1 |
_aReid, David A. _q(David Alan) |
|
| 700 | 1 | _aPlank, Richard E. | |
| 730 | 0 | _aJournal of business-to-business marketing. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip046/2003016234.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7230 _d7230 |
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