| 000 | 01146pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2542670 | ||
| 003 | BD-ChPU | ||
| 005 | 20160605111911.0 | ||
| 008 | 940729s1995 iluab b 001 0 eng | ||
| 010 | _a 94031421 | ||
| 020 | _a978-0256269079 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 1995 |
| 082 | 0 | 0 |
_a658.8 B368m 1995 _220 |
| 100 | 1 |
_aBearden, William O., _d1945- _92167 |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 260 |
_aChicago : _bIrwin, _cc1995. |
||
| 300 |
_axlviii, 631 p. : _bcol. ill., col. map ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92168 |
|
| 504 | _aIncludes bibliographical references (p. [584]-601) and index. | ||
| 521 | _aBBA , MBA , EMBA . | ||
| 650 | 0 | 0 |
_aMarketing _zUnited States. _92169 |
| 700 | 1 |
_aIngram, Thomas N. _92170 |
|
| 700 | 1 |
_aLaForge, Raymond W. _92171 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
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