| 000 | 00866pam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 2216454 | ||
| 003 | BD-ChPU | ||
| 005 | 20161026104918.0 | ||
| 008 | 750701s1976 nyua b 001 0 eng | ||
| 010 | _a 75022061 | ||
| 020 | _a0070163022 | ||
| 020 | _a978-0070163027 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.125 _b.D45 1976 |
| 082 | 0 | 0 |
_a658.8 D361m 1976 _221 |
| 100 | 1 |
_aDeLozier, M. Wayne. _92172 |
|
| 245 | 1 | 4 |
_aThe marketing communications process / _cM. Wayne DeLozier. |
| 250 | _aInternational Student edition. | ||
| 260 |
_aTokyo : _bMcGraw-Hill, _cc1976. |
||
| 300 |
_axii, 324 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aCommunication in marketing. _92173 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c757 _d757 |
||