| 000 | 01498cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 13812899 | ||
| 003 | BD-ChPU | ||
| 005 | 20161020140734.0 | ||
| 008 | 041213s2006 mauab b 001 0 eng | ||
| 010 | _a 2004065642 | ||
| 020 | _a978-0072312218 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2006 |
| 082 | 0 | 0 |
_a658.802 Z48s 2000 _222 |
| 100 | 1 |
_aZeithaml, Valarie A. _92033 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2000. |
||
| 300 |
_axxvii, 620 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aService industries _xMarketing. _92034 |
|
| 650 | 0 |
_aCustomer services. _92035 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBitner, Mary Jo. _92036 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c774 _d774 |
||