| 000 | 01084cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c803 _d803 |
||
| 001 | 691786 | ||
| 003 | BD-ChPU | ||
| 005 | 20170307162851.0 | ||
| 008 | 961016s1997 iluab b 000 0 eng | ||
| 010 | _a96037108 | ||
| 020 | _a978-0256204643 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.B448 1997 |
| 082 | 0 | 0 |
_a658.8 B527c 1997 _221 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- _92253 |
|
| 245 | 1 | 0 |
_aCases in Marketing Management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1997. |
||
| 300 |
_axiv, 665 p. : _bill., maps ; _c25 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92168 |
|
| 504 | _aIncludes bibliographical references. | ||
| 526 | _aBBA , MBA , EMBA,RMBA. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _92254 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _92255 |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- _92256 |
|
| 856 | 4 | 2 | _3Publisher description |
| 856 | 4 | 1 | _3Table of contents |
| 856 | 4 | 2 | _3Contributor biographical information |
| 942 |
_2ddc _cBK |
||