| 000 | 00967nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 3771083 | ||
| 003 | BD-ChPU | ||
| 005 | 20161017141207.0 | ||
| 008 | 830812s1984 ilua b 001 0 eng | ||
| 010 | _a83082140 | ||
| 020 | _a978-0072519174 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1984 |
| 082 | 0 | 0 |
_a658.8 M123b 1984 _219 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _92268 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
||
| 300 |
_axvii, 841 p. : _bill. (chiefly col.) ; _c25 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _92269 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aPerreault, William D. _92270 |
|
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c809 _d809 |
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