| 000 | 01107pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 3978226 | ||
| 003 | BD-ChPU | ||
| 005 | 20161024125053.0 | ||
| 008 | 950314s1996 iluab b 001 0 eng | ||
| 010 | _a 95012120 | ||
| 020 | _a978-0072514827 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415 _b.C6944 1996 |
| 082 | 0 | 0 |
_a658.8/02 C898s 1996 _220 |
| 100 | 1 |
_aCravens, David W. _92303 |
|
| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axvi, 715 p. : _bill., maps ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92168 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 |
_aLamb, Charles W. _92304 |
|
| 700 | 1 |
_aCrittenden, Victoria Lynn. _92305 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c816 _d816 |
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