000 01165pam a2200325 a 4500
999 _c821
_d821
001 1088353
003 BD-ChPU
005 20180211100453.0
008 920728s1993 nyua b 001 0 eng
010 _a 92027875
020 _a978-0070473812
040 _aDLC
_cDLC
_dDLC
_dBD-ChPU
_bENG
043 _an-us---
050 0 0 _aHF5415.32
_b.L677 1993
082 0 0 _a658.8342 L886c 2006
_220
100 1 _aLoudon, David L.
_92316
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon, Albert J. Della Bitta.
250 _a4th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1993.[2006].
300 _axxiii, 788 p. :
_bill. (some col.) ;
_c27 cm.
440 0 _aMcGraw-Hill series in marketing
_92199
504 _aIncludes bibliographical references (p. 733-782) and index.
526 _aBBA , MBA , EMBA .
650 0 _aConsumer behavior.
_92317
650 0 _aConsumer behavior
_zUnited States
_xCase studies.
_92318
700 2 _aDella Bitta, Albert J.
_92319
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK