| 000 | 00827nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c850 _d850 |
||
| 001 | 022452 | ||
| 003 | BD-ChPU | ||
| 005 | 20180213100725.0 | ||
| 008 | 071115s2007 xxua 001 0 eng | ||
| 020 | _a978-0071105941 | ||
| 040 |
_aBD-ChPU _bENG _cBD-ChPU _dBD-ChPU |
||
| 082 |
_221 _a658.848 C357i 2010 |
||
| 100 |
_aCateora, Philip R. _92380 |
||
| 245 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
||
| 250 | _a13th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2007.[2010] |
||
| 300 |
_axxxii, 702 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 |
_aExport marketing. _92331 |
||
| 650 |
_aInternational business enterprises. _91474 |
||
| 700 |
_aGraham, John L. _92381 |
||
| 942 |
_2ddc _cBK |
||