000 01004cam a2200313 i 4500
999 _c987
_d987
001 1775194
003 BD-ChPU
005 20180211101910.0
008 770517s1978 caua b 001 0 eng
010 _a 77008959
020 _a978-0822101994
020 _a0822101998
040 _aDLC
_cDLC
_dDLC
_dBD-ChPU
_bENG
043 _an-us---
050 0 0 _aHF5415.3
_b.B42
082 0 0 _a658.8/342 B512c 1978
_219
100 1 _aBerkman, Harold W.
_92658
245 1 0 _aConsumer behavior :
_bconcepts and strategies /
_cHarold W. Berkman, Christopher C. Gilson.
260 _aEncino, Calif. :
_bDickenson,
_cc1978.
300 _a562 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
526 _aBBA , MBA , EMBA .
650 0 _aConsumers.
_92659
650 0 _aConsumers
_zUnited States.
_92660
650 0 _aConsumer behavior.
_92317
700 1 _aGilson, Christopher C.
_ejoint author.
_92661
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK