| 000 | 01059pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 3997134 | ||
| 003 | BD-ChPU | ||
| 005 | 20161103114113.0 | ||
| 008 | 960312s1997 ilua b 001 0 eng | ||
| 010 | _a 96012050 | ||
| 020 | _a978-0078028908 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 1997 |
| 082 | 0 | 0 |
_a658.8/02 CRS _220 |
| 100 | 1 |
_aCravens, David W. _92303 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axviii, 670 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _92168 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 | 0 |
_aMarketing _xDecision making. _92255 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _92254 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c989 _d989 |
||