| 000 | 00853nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c992 _d992 |
||
| 001 | 023251 | ||
| 003 | BD-ChPU | ||
| 005 | 20180211095123.0 | ||
| 008 | 091028s2011 nyuab b 001 0 eng|d | ||
| 020 | _a978-0071220606 | ||
| 040 |
_aBD-ChPU _bENG _cBD-ChPU _dBD-ChPU |
||
| 082 |
_222 _a659.1 A681c 2011 |
||
| 100 |
_aArens, William F. _92667 |
||
| 245 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
||
| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axl, 774 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA , MBA , EMBA . | ||
| 650 |
_aAdvertising. _92499 |
||
| 700 |
_aWeigold, Michael F. _92668 |
||
| 700 |
_aArens, Christian. _92669 |
||
| 942 |
_2ddc _cBK |
||