Normal view MARC view ISBD view

Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, - Ninth edition. - Noida, India : Pearson India Education Services Pvt. Ltd., 2022. - 624 pages : illustrations ; 28 cm.

Includes glossary & index.

ISBN: 9789352865284

Subjects--Topical Terms:
International marketing.

Dewey Class. No.: 658.848 K26g 2022

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS