Global marketing management / (Record no. 6139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000444 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230109103148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950621s1995 xxua || 001 ||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865284 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | eng |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 K26g 2022 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 2651 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc | Warren J. Keegan, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, India : |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd., |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary & index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, RMBA, EMBA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing. |
| 9 (RLIN) | 2652 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 658.848 K26g 2022 | 26220 | 30/12/2022 | 1 | 30/12/2022 | Books | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 15/12/2022 | Purchase | 658.848 K26g 2022 | 26221 | 30/12/2022 | 2 | 30/12/2022 | Books |