Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. [41st Indian reprinting 1999] . - xxxvii , (various pagings) : ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
978-9043006743
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8 K87m 1999
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. [41st Indian reprinting 1999] . - xxxvii , (various pagings) : ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
978-9043006743
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8 K87m 1999