Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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Material type: Text

TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1997. [41st Indian reprinting 1999] .Edition: 9th edDescription: xxxvii , (various pagings) : ill. (chiefly col.), maps ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Law Library	658.8 K87m 1999	1	In transit from Premier University Law Library to Premier University Business Library since 10/03/2025	16
Books	Premier University Central Library	658.8 K87m 1999	2	Available	14
Books	Premier University Central Library	658.8 K87m 1999	3	Available	15

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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