Ethical marketing /
Ethical marketing /
Patrick E. Murphy ... [et al.].
- First edition.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.
- xxi, 266 pages ; 23 cm.
- Basic ethics in action .
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
0131848143 9780131848146
2004006840
Marketing--Moral and ethical aspects.
HF5415 / .E796 2005
174/.96588 E84 2005
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
0131848143 9780131848146
2004006840
Marketing--Moral and ethical aspects.
HF5415 / .E796 2005
174/.96588 E84 2005