Ethical marketing / Patrick E. Murphy ... [et al.].

Contributor(s):

Murphy, Patrick E, 1948-

Material type: Text

TextSeries: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Edition: First editionDescription: xxi, 266 pages ; 23 cmISBN:

0131848143
9780131848146

Subject(s):

Marketing -- Moral and ethical aspects

DDC classification:

174/.96588 E84 2005 22

LOC classification:

HF5415 .E796 2005

Online resources:

Table of contents

Contents:

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Central Library	174/.96588 E84 2005	1	Available	27531

Includes bibliographical references (p. 248-257) and index.

B.B.A

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