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The marketing communications process /

DeLozier, M. Wayne.

The marketing communications process / M. Wayne DeLozier. - International Student edition. - Tokyo : McGraw-Hill, c1976. - xii, 324 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0070163022 978-0070163027

LCCN: 75022061

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.125 / .D45 1976

Dewey Class. No.: 658.8 D361m 1976

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