The marketing communications process / (Record no. 757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00866pam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2216454 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161026104918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 750701s1976 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 75022061 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070163022 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0070163027 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-ChPU |
| Language of cataloging | ENG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.125 |
| Item number | .D45 1976 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 D361m 1976 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeLozier, M. Wayne. |
| 9 (RLIN) | 2172 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing communications process / |
| Statement of responsibility, etc | M. Wayne DeLozier. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International Student edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tokyo : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 324 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 2173 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4043 | 05/06/2012 | 1 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4039 | 05/06/2012 | 2 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4041 | 05/06/2012 | 3 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4042 | 18/07/2018 | 4 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4040 | 05/06/2012 | 5 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2003 | Purchase | 658.8 D361m 1976 | 4044 | 05/06/2012 | 6 | 05/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 31/01/2002 | Purchase | 658.8 D361m 1976 | 1710 | 06/07/2012 | 7 | 06/07/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 31/01/2002 | Purchase | 1 | 658.8 D361m 1976 | 1711 | 08/02/2017 | 8 | 06/07/2012 | Books | 16/09/2015 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 06/05/2006 | Purchase | 658.8 D361m 1976 | 1571 | 06/07/2012 | 9 | 06/07/2012 | Books |