Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2000. - xxvii, 620 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
978-0072312218
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2006
658.802 Z48s 2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2000. - xxvii, 620 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
978-0072312218
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2006
658.802 Z48s 2000