Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2000.Edition: 2nd edDescription: xxvii, 620 p. : ill., map ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.802 Z48s 2000	1	Available	1101
Books	Premier University Business Library	658.802 Z48s 2000	2	Available	1098
Books	Premier University Business Library	658.802 Z48s 2000	3	Available	1100
Books	Premier University Business Library	658.802 Z48s 2000	4	Available	1099

Includes bibliographical references and index.

BBA , MBA , EMBA .

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