Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, c2009.[2010] - xxv, 836 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0071284400
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2010
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, c2009.[2010] - xxv, 836 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0071284400
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2010