Advertising and promotion : (Record no. 907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00880nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 022435 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161106122354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080424s2009 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071284400 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 B427a 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 2498 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2009.[2010] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 836 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2499 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 2500 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 2173 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 2501 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 5 | 659.1 B427a 2010 | 22435 | 13/07/2017 | 22/06/2017 | 1 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 2 | 659.1 B427a 2010 | 22436 | 04/02/2019 | 27/01/2019 | 2 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 1 | 659.1 B427a 2010 | 22437 | 26/02/2019 | 27/01/2019 | 3 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 659.1 B427a 2010 | 22438 | 14/06/2012 | 4 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 1 | 659.1 B427a 2010 | 22439 | 27/07/2016 | 21/07/2016 | 5 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 3 | 659.1 B427a 2010 | 22440 | 27/07/2016 | 17/07/2016 | 6 | 14/06/2012 | Books | 1 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 1 | 659.1 B427a 2010 | 22441 | 30/04/2018 | 18/04/2018 | 7 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 1 | 659.1 B427a 2010 | 22442 | 13/07/2017 | 01/06/2017 | 8 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 5 | 659.1 B427a 2010 | 22443 | 05/03/2017 | 22/02/2017 | 9 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/12/2009 | Purchase | 2 | 659.1 B427a 2010 | 22444 | 05/03/2017 | 02/02/2017 | 10 | 14/06/2012 | Books |