Marketing communications /
Blythe, Jim.
Marketing communications / Jim Blythe. - New York : FT/Prentice Hall, 2000.[ Ist Indian reprint ]. - xii, 252 p. : ill. ; 25 cm.
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
978-0273702054
2005054965
Marketing.
HF5415 / .B485 2006
658.802 B661m 2000
Marketing communications / Jim Blythe. - New York : FT/Prentice Hall, 2000.[ Ist Indian reprint ]. - xii, 252 p. : ill. ; 25 cm.
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
978-0273702054
2005054965
Marketing.
HF5415 / .B485 2006
658.802 B661m 2000