Advertising management /
Batra, Rajeev.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. [13th printing 1999]. - xiii, 754 p. : ill. ; 25 cm.
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
978-0133057157
95025901
Advertising--Management.
HF5823 / .A13 1996
659.1 B328a 1999
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. [13th printing 1999]. - xiii, 754 p. : ill. ; 25 cm.
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
978-0133057157
95025901
Advertising--Management.
HF5823 / .A13 1996
659.1 B328a 1999