Advertising management / (Record no. 972)

MARC details
000 -LEADER
fixed length control field 01087pam a2200313 a 4500
001 - CONTROL NUMBER
control field 020801
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180211093100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 951011s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95025901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0133057157
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-ChPU
Language of cataloging ENG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A13 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 B328a 1999
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
9 (RLIN) 2634
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996. [13th printing 1999].
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA , MBA , EMBA .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
9 (RLIN) 2635
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
Dates associated with a name 1933-
9 (RLIN) 2636
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 2637
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20801 18/06/2012 1 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20790 18/06/2012 2 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20799 18/06/2012 3 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20791 18/06/2012 4 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20794 18/06/2012 5 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20792 18/06/2012 6 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 22/02/2000 Purchase   659.1 B328a 1999 504 18/06/2012 7 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20800 18/06/2012 8 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20793 18/06/2012 9 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20789 18/06/2012 10 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20788 18/06/2012 11 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20797 18/06/2012 12 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20795 18/06/2012 13 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 22/02/2000 Purchase   659.1 B328a 1999 503 18/06/2012 14 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20802 18/06/2012 15 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20798 18/06/2012 16 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B328a 1999 20796 18/06/2012 17 18/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 06/05/2006 Purchase   659.1 B328a 2000 1344 11/06/2016 18 20/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 19/09/2006 Purchase   659.1 B328a 2000 1346 20/06/2012 21 20/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 19/07/2005 Purchase   659.1 B328a 2000 1348 20/06/2012 22 20/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Law Library 19/07/2005 Purchase   659.1 B328a 2000 1345 09/11/2024 19 20/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Law Library 19/07/2005 Purchase 1 659.1 B328a 2000 1347 09/09/2023 20 20/06/2012 Books 28/05/2016
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