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Strategic Marketing /

Ferrell, O. C.

Strategic Marketing / O. C. Ferrell & Michael D. Hartline. - Mexico : Cengage Learning, 2009. - 439 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-0538467384

Subjects--Topical Terms:
Marketing --Management.
Strategic planning.

Dewey Class. No.: 658.802 F368s 2009

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