Strategic Marketing / (Record no. 993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 023186 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161103111430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120620t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0538467384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 F368s 2009 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 1817 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing / |
| Statement of responsibility, etc | O. C. Ferrell & Michael D. Hartline. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mexico : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 2670 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 9 (RLIN) | 2671 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 12/05/2011 | Purchase | 658.802 F368s 2009 | 23185 | 20/06/2012 | 1 | 20/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 12/05/2011 | Purchase | 658.802 F368s 2009 | 23186 | 20/06/2012 | 2 | 20/06/2012 | Books |