Differentiate or die : (Record no. 4674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00871nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 018450 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170719114819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071221s2008 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470223390 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789385724244 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470223391 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 T859d 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 245 ## - TITLE STATEMENT | |
| Title | Differentiate or die : |
| Remainder of title | survival in our era of killer competition / |
| Statement of responsibility, etc | Jack Trout; Steve Rivkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | Westland ltd, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA, EMBA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competition. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 28/03/2017 | purchase | 658.8 T859d 2015 | 18450 | 05/04/2017 | 5 | 05/04/2017 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 28/03/2017 | purchase | 658.8 T859d 2015 | 18449 | 05/04/2017 | 4 | 05/04/2017 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 28/03/2017 | purchase | 658.8 T859d 2015 | 18448 | 05/04/2017 | 3 | 05/04/2017 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 28/03/2017 | purchase | 658.8 T859d 2015 | 18447 | 05/04/2017 | 2 | 05/04/2017 | Books | |||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Central Library | 28/03/2017 | purchase | 658.8 T859d 2015 | 18446 | 05/04/2017 | 1 | 05/04/2017 | Books |