Differentiate or die : survival in our era of killer competition / Jack Trout; Steve Rivkin.

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Material type: Text

TextPublication details: Chennai : Westland ltd, 2015.Edition: Second editionDescription: 236 pages ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 T859d 2015	5	Available	18450
Books	Premier University Business Library	658.8 T859d 2015	4	Available	18449
Books	Premier University Business Library	658.8 T859d 2015	3	Available	18448
Books	Premier University Business Library	658.8 T859d 2015	2	Available	18447
Books	Premier University Central Library	658.8 T859d 2015	1	Available	18446

Includes bibliographical references and indexes.

BBA, MBA, EMBA.

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