Advertising and promotion : (Record no. 914)

MARC details
000 -LEADER
fixed length control field 01025nam a22002897a 4500
001 - CONTROL NUMBER
control field 022147
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180211091934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080424s2009 maua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0072536768
040 ## - CATALOGING SOURCE
Original cataloging agency BD-ChPU
Language of cataloging ENG
Transcribing agency BD-ChPU
Modifying agency BD-ChPU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1 B427a 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 2498
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, (various paging) :
Other physical details ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement The McGraw-Hill / Irwin Series in Marketing .
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA , MBA , EMBA .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 2499
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 2500
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 2173
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 2501
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The McGraw-Hill / Irwin Series in Marketing .
9 (RLIN) 2512
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22147 14/06/2012 1 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22148 14/06/2012 2 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase 2 659.1 B427a 2004 22149 03/09/2014 3 14/06/2012 Books 28/05/2014
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22150 14/06/2012 4 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22151 14/06/2012 5 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22152 14/06/2012 6 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22153 14/06/2012 7 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22154 14/06/2012 8 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22155 14/06/2012 9 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 10/09/2006 Purchase   659.1 B427a 2004 22156 14/06/2012 10 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7699 14/06/2012 11 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase 1 659.1 B427a 2004 7701 18/01/2020 12 14/06/2012 Books 18/01/2020
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7702 14/06/2012 13 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7703 14/06/2012 14 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7704 14/06/2012 15 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7705 14/06/2012 16 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7706 14/06/2012 17 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchase   659.1 B427a 2004 7707 14/06/2012 18 14/06/2012 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 Purchese   659.1 B427a 2004 7700 18/05/2013 19 18/05/2013 Books  
    Dewey Decimal Classification     Premier University Business Library Premier University Business Library 04/02/2006 purchase   659.1 B427a 2004 7698 12/03/2014 20 12/03/2014 Books  
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