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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: The McGraw-Hill / Irwin Series in Marketing | The McGraw-Hill / Irwin Series in MarketingPublication details: New Delhi : Tata McGraw-Hill, c2004.Edition: 6th editionDescription: xxvi, (various paging) : ill. ; 24 cmISBN: - 978-0072536768
- 22 659.1 B427a 2004
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Premier University Business Library | 659.1 B427a 2004 | 1 | Available | 22147 | |
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Premier University Business Library | 659.1 B427a 2004 | 2 | Available | 22148 | |
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Premier University Business Library | 659.1 B427a 2004 | 3 | Available | 22149 | |
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Premier University Business Library | 659.1 B427a 2004 | 4 | Available | 22150 | |
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Premier University Business Library | 659.1 B427a 2004 | 5 | Available | 22151 | |
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Premier University Business Library | 659.1 B427a 2004 | 6 | Available | 22152 | |
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Premier University Business Library | 659.1 B427a 2004 | 7 | Available | 22153 | |
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Premier University Business Library | 659.1 B427a 2004 | 8 | Available | 22154 | |
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Premier University Business Library | 659.1 B427a 2004 | 9 | Available | 22155 | |
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Premier University Business Library | 659.1 B427a 2004 | 10 | Available | 22156 | |
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Premier University Business Library | 659.1 B427a 2004 | 11 | Available | 7699 | |
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Premier University Business Library | 659.1 B427a 2004 | 12 | Available | 7701 | |
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Premier University Business Library | 659.1 B427a 2004 | 13 | Available | 7702 | |
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Premier University Business Library | 659.1 B427a 2004 | 14 | Available | 7703 | |
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Premier University Business Library | 659.1 B427a 2004 | 15 | Available | 7704 | |
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Premier University Business Library | 659.1 B427a 2004 | 16 | Available | 7705 | |
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Premier University Business Library | 659.1 B427a 2004 | 17 | Available | 7706 | |
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Premier University Business Library | 659.1 B427a 2004 | 18 | Available | 7707 | |
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Premier University Business Library | 659.1 B427a 2004 | 19 | Available | 7700 | |
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Premier University Business Library | 659.1 B427a 2004 | 20 | Available | 7698 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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