Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

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Material type: Text

TextPublication details: New York : Wiley, c2001.Edition: 2nd edDescription: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8/48 K87g 2001	1	Available	11657

Includes bibliographical references and indexes.

BBA , MBA , EMBA .

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