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Marketing :

Bearden, William O., 1945-

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill., col. map ; 29 cm. - The Irwin series in marketing .

Includes bibliographical references (p. [584]-601) and index.

BBA , MBA , EMBA .

ISBN: 978-0256269079

LCCN: 94031421

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B4155 1995

Dewey Class. No.: 658.8 B368m 1995

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