Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xlviii, 631 p. : col. ill., col. map ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Premier University Business Library	658.8 B368m 1995	1	Available	6508
Books	Premier University Business Library	658.8 B368m 1995	2	Available	6505
Books	Premier University Business Library	658.8 B368m 1995	3	Available	6507
Books	Premier University Business Library	658.8 B368m 1995	4	In transit from Premier University Central Library to Premier University Business Library since 06/03/2016	6504
Books	Premier University Central Library	658.8 B368m 1995	5	Available	6506

Includes bibliographical references (p. [584]-601) and index.

BBA , MBA , EMBA .

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