Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani . - 7th edition. - New Delhi : Tata McGraw-Hill, 2010. - xxxiii, 1075 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
978-0073255965
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2010
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani . - 7th edition. - New Delhi : Tata McGraw-Hill, 2010. - xxxiii, 1075 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
978-0073255965
Advertising.
Sales promotion.
Communication in marketing.
659.1 B427a 2010