Advertising and promotion : (Record no. 911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 023232 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180211092259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080424s2009 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0073255965 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-ChPU |
| Language of cataloging | ENG |
| Transcribing agency | BD-ChPU |
| Modifying agency | BD-ChPU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 B427a 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 2498 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch & Keyoor Purani . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2499 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 2500 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 2173 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 2501 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor. |
| 9 (RLIN) | 7243 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 1 | 659.1 B427a 2011 | 23232 | 07/08/2018 | 20/05/2018 | 1 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 659.1 B427a 2011 | 23235 | 14/06/2012 | 2 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 659.1 B427a 2011 | 23239 | 14/06/2012 | 3 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 3 | 659.1 B427a 2011 | 23238 | 27/07/2016 | 17/07/2016 | 4 | 14/06/2012 | Books | 1 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 1 | 659.1 B427a 2011 | 23236 | 26/11/2023 | 14/11/2023 | 6 | 14/06/2012 | Books | |||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 659.1 B427a 2011 | 23237 | 14/06/2012 | 7 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 30/05/2011 | Purchase | 659.1 B427a 2011 | 23233 | 14/06/2012 | 8 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 02/05/2011 | Purchase | 659.1 B427a 2010 | 23032 | 14/06/2012 | 9 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 02/05/2011 | Purchase | 659.1 B427a 2010 | 23033 | 14/06/2012 | 10 | 14/06/2012 | Books | |||||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Central Library | 30/05/2011 | Purchase | 659.1 B427a 2011 | 23234 | 14/06/2012 | 5 | 14/06/2012 | Books |