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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani .
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill, 2010.Edition: 7th editionDescription: xxxiii, 1075 p. : ill. ; 24 cmISBN: - 978-0073255965
- 22 659.1 B427a 2010
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Premier University Business Library | 659.1 B427a 2011 | 1 | Available | 23232 | |
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Premier University Business Library | 659.1 B427a 2011 | 2 | Available | 23235 | |
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Premier University Business Library | 659.1 B427a 2011 | 3 | Available | 23239 | |
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Books
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Premier University Business Library | 659.1 B427a 2011 | 4 | Available | 23238 | |
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Books
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Premier University Business Library | 659.1 B427a 2011 | 6 | Available | 23236 | |
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Books
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Premier University Business Library | 659.1 B427a 2011 | 7 | Available | 23237 | |
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Books
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Premier University Business Library | 659.1 B427a 2011 | 8 | Available | 23233 | |
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Books
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Premier University Business Library | 659.1 B427a 2010 | 9 | Available | 23032 | |
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Books
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Premier University Business Library | 659.1 B427a 2010 | 10 | Available | 23033 | |
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Books
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Premier University Central Library | 659.1 B427a 2011 | 5 | Available | 23234 |
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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