Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.] . - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
978-0073381008
2004061068
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2006
658.8/02 C898s 2009
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.] . - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
978-0073381008
2004061068
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2006
658.8/02 C898s 2009