Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Tata McGraw-Hill, 2009. [ Tata McGraw-Hill ed.] .Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN: - 978-0073381008
- 658.8/02 C898s 2009 22
- HF5415.135 .C72 2006
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Premier University Business Library | 658.8/02 C898s 2009 | 1 | Available | 23064 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 2 | Available | 23065 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 4 | Available | 23067 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 5 | In transit from Premier University Law Library to Premier University Business Library since 29/01/2018 | 23068 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 6 | Available | 23069 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 7 | Available | 23070 | |
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Premier University Business Library | 658.8/02 C898s 2009 | 8 | Available | 23071 | |
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Premier University Business Library | 658.8/02 C898s 2009 | 9 | Available | 23072 | |
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Premier University Business Library | 658.8/02 C898s 2009 | 10 | Available | 23073 | |
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Premier University Business Library | 658.8/02 C898s 2010 | 3 | In transit from Premier University Business Library to Premier University Central Library since 07/03/2022 | 23066 |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
BBA , MBA , EMBA .
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