Strategic marketing / (Record no. 941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01490cam a22003734a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13753751 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161024121403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041018s2006 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004061068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0073381008 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-ChPU |
| Language of cataloging | ENG |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .C72 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 C898s 2009 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 2303 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc | David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Date of publication, distribution, etc | 2009. [ Tata McGraw-Hill ed.] . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 726 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 2335 |
| 500 ## - GENERAL NOTE | |
| General note | Various multi-media instructional materials are available to supplement the text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA , MBA , EMBA . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 2255 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2254 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel. |
| 9 (RLIN) | 2575 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2009 | 23064 | 15/06/2012 | 1 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2010 | 23065 | 15/06/2012 | 2 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Central Library | Premier University Business Library | 10/05/2011 | Purchase | 2 | 658.8/02 C898s 2010 | 23066 | 07/03/2022 | 3 | 15/06/2012 | Books | 08/02/2021 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2010 | 23067 | 15/06/2012 | 4 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2010 | 23068 | 29/01/2018 | 5 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2010 | 23069 | 15/06/2012 | 6 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 1 | 658.8/02 C898s 2010 | 23070 | 05/02/2014 | 7 | 15/06/2012 | Books | 05/02/2014 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 1 | 658.8/02 C898s 2009 | 23071 | 08/03/2021 | 8 | 15/06/2012 | Books | 04/03/2021 | ||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2009 | 23072 | 15/06/2012 | 9 | 15/06/2012 | Books | ||||||
| Dewey Decimal Classification | Premier University Business Library | Premier University Business Library | 10/05/2011 | Purchase | 658.8/02 C898s 2009 | 23073 | 15/06/2012 | 10 | 15/06/2012 | Books |