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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani . by

Edition: 7th edition.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill, 2010

Availability: Items available for loan: Premier University Business Library (9)Call number: 659.1 B427a 2011, ... Premier University Central Library (1)Call number: 659.1 B427a 2011.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, Both of San Diego State University, Keyoor Purani, Indian Institute of Management Kozhikode by

Edition: Twelfth edition.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;

Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2022

Availability: Items available for loan: Premier University Business Library (3)Call number: 659.1 B427a 2022, ... Not available: Premier University Business Library: Checked out (2).

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