Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996. [13th printing 1999].Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 978-0133057157
- 659.1 B328a 1999 20
- HF5823 .A13 1996
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Premier University Business Library | 659.1 B328a 2000 | 21 | Available | 1346 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 1 | Available | 20801 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 2 | Available | 20790 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 3 | Available | 20799 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 4 | Available | 20791 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 5 | Available | 20794 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 6 | Available | 20792 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 8 | Available | 20800 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 9 | Available | 20793 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 10 | Available | 20789 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 11 | Available | 20788 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 12 | Available | 20797 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 13 | Available | 20795 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 15 | Available | 20802 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 16 | Available | 20798 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 17 | Available | 20796 | |
|
Books
|
Premier University Business Library | 659.1 B328a 2000 | 18 | In transit from Premier University Law Library to Premier University Business Library since 11/06/2016 | 1344 | |
|
Books
|
Premier University Law Library | 659.1 B328a 2000 | 19 | In transit from Premier University Law Library to Premier University Business Library since 09/11/2024 | 1345 | |
|
Books
|
Premier University Law Library | 659.1 B328a 2000 | 20 | Available | 1347 | |
|
Books
|
Premier University Business Library | 659.1 B328a 2000 | 22 | Available | 1348 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 7 | Available | 504 | |
|
Books
|
Premier University Business Library | 659.1 B328a 1999 | 14 | Available | 503 |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
BBA , MBA , EMBA .
There are no comments on this title.